The creation of ambrotypes by Serge Romanov is a sacrament comparable to a fairy-tale masquerade. Nevertheless, people are eager for fairy tales. People believe in artless words of those who knows that the main mystery is love.


Throughout history people have been eager for fairy tales, romantic and fantastic stories you could hardly believe. A fairy tale is mystery, that cannot be revealed by any any teller, but only those of them who believe in and see… To see what is hidden in the unreal world of the fairy tale, to see love that makes our real world be not empty. The basis for invention of the photography is said to be the observation of the famous Greek scientist Aristotle. In the sixth century BC he described unusual phenomena of the light going through small hole in the window shutter that painted the landscape on the wall that was seen behind the window. Thus, long before the appearance of the first shot the process of developing into the light was defined as mystery.

A piece of art is born not among theatrical scenery, but in the photographic studio where every object is functional. You can realize the magic of the space only after seeing what is being born here. There are no unnecessary objects in the studio of the Moscow photographer Serge Romanov , though everything from the antic wooden cameras ( repaired, in perfect working condition) and old optical devices till the characters who visit the place resemble the first frames of cult movie “ The Phantom of the Opera.” Once forgotten, gone out chandelier flashes out again and the world comes to life with genuine colors. The history of the studio of Serge Romanov started when “ the photography captivated him as a kind of art.” According to his words, it happened 25 years ago. It was simply interesting to capture what he saw around. There were neither camera nor films, nor money to develop and print films. His first camera was his own eyes.
Then there were photo-shoots for the most prestigious glossy magazines such as Playboy, XXL, and works for such companies as ТНТ, Vnukovo Airlines, FashionTV,Rive Gauche, FHM, STSTV, MuzTV and some others. He was recognized and was invited to a number of countries to give masterclasses and exhibited his work in the most famous art galleries in the world. That really attracted him until he realized how expendable this kind of work could be. Adverts and glossy prints are interesting and important only for the period of time of a magazine’s latest publication or an advertising campaign’s launching, in other words for one or two weeks. This sort of work is performed collectively and the proverb goes that too many cooks spoil the broth. Most of these works are boring and unvaried.

You are unlikely to have heard the word ambrotype unless you have devoted your life to photography. In the middle of the nineteen century it was the invention of the ambrotype that made photography more popular and available. Then, in March 1851, the Englishman Frederic Scott Archer delivered a report on wet collodion process in photography at the Royal Scientific Society in Great Britain and at the Paris Academy of Science. Archer called the wet plate collodion process ambrotype . The ambrotype means immortal image in the ancient Greek.

The ambrotype as a fairy tale can be created only when you trust in it. Serge Romanov came into the world of the ambrotype mysterious way. He has become one of the best professional in this area and he doesn’t care about his being popular and only sometimes agrees to exhibit his works as he doesn’t want turn his art into commodity. Serge Romanov remarked that the ambrotype came into his life as a sort of protest against the glossy emasculating picture. Only after some time had passed he realized that the wet collodion process had an indirect relation to photography as the ambrotype was an artifact. That’s why working with such an image means creation of an artifact. It might have been at that exact moment when he understood that he had grown into an artist. As for his style, he admitted he didn’t know or he might be afraid to utter it aloud, supposing that as soon as he does it he loses it.

The photo shots of Serge Romanov are easily recognized, even by those ones who don’t know the name of the photographer and are unaware of the wet collodion method.  His photo-shots are argued about, they are referred to, copied and posted on the profile at the social websites.  Also there are videos with his interview and lectures where he mentions  masters who has influenced his art , they are Pieter Bruegel, Lucas Cranach, Giorgione and Baldassarre Peruzzi, Hans Rudolf Giger and Zdzisław Beksiński and others.   Serge Romanov called himself    a simple observer with a camera and when opening the camera shutter he simply waited for a miracle to come and it did at the end.
Following the rules of the told fairy-tale, Romanov confirmed them, saying, that the best thing that could have happened to photography was that it became available to everybody. It stopped belonging to a narrow circle of swaggering people looking like possessing some sacred knowledge. A number of nice photos didn’t increase after that, but  a nice photo was distinctive in the swarm.
The creation of the ambrotype by Romanov is the sacrament comparing with  the masquerade  farfetched performance of those  who are in pursuit of fame. Possessing only superficial knowledge about the process of taking pictures  photographers commercialize the thing.  They are interested in presentation, not  in the process of creation. The debates about commercialized  epatage of modern photographers won’t come down but  occupying pages of more than half released  article and reviews. Nevertheless, people are eager for fairy tales. People believe in artless words of those who knows that the main mystery is love.
Serge Romanov supposes that a photo itself cannot be evaluated.  He takes into consideration a certain style of life of the personality, the way of giving oneself up to business  and what  it  results in.   In conclusion, we would like to say that  his works seem to become the chapter of the history of the Russian photography where the window is the light anyway.



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